Between us, we've owned five homes. We know how easy it is for maintenance to slip through the cracks. There's no standard schedule, no central record, and no simple way to keep track of what's been done. Filters go unchanged, seasonal tasks get skipped, and before you know it, years pass between roof inspections. Not because you don't care, but because there's never been a system for it.
We also spent our entire careers in insurance technology, building platforms for the companies that insure homes like ours. And we kept seeing the same problem from the other side: carriers making decisions based on stale inspections and incomplete data, because there was simply no way to get anything better.
The answer was clear. Homeowners needed a simple reason, and a simple tool, to stay on top of maintenance. Carriers needed continuous, verified data instead of a snapshot from three years ago. One solution could fix both.
But we also think bigger than that. We want every home to have a living record: a complete history that travels with the property, not the policy. So that when our kids buy their first homes someday, they won't be guessing about the age of the water heater or whether the roof has ever been serviced. They'll know. Every homeowner will.
That's Soffit.
Kevin and Brandon share a history of building and exiting insurance technology companies. Together, they saw the same gap and built Soffit to close it.
A two-time founder with deep roots in financial services and insurance technology. As CEO of IXN, Kevin built the industry's leading mobile distribution platform and pioneered its modern data exchange, earning innovation awards before leading the company through acquisition by Insurance Technologies. Before IXN, he co-founded Financial Guard, one of the first roboadvisors, and led its successful exit to Legg Mason. At Soffit, he's channeling that same instinct for market timing into the property intelligence space.
LinkedInA product-minded engineer who has spent his career building platforms that simplify complex industries. As an early product and engineering leader at the fintech MX, Brandon helped shape the technology that would become one of Utah's most recognized fintech platforms. He went on to co-found IXN, where as CTO he architected the technology that powered the company's rapid growth and eventual acquisition. Post-exit, he led engineering at Hexure, scaling the combined platform across its expanded carrier network. At Soffit, he's designing the systems that turn 10 minutes of homeowner effort into verified, actionable property intelligence.
LinkedInMaintaining your home shouldn't be complicated. Simple schedules, simple reminders, simple tools. Getting data from homeowners shouldn't be complicated either. We solve the problem for homeowners, and that solves the problem for everyone.
We're deliberate about the tools and technologies we adopt. We balance the cutting edge with the proven, always choosing what serves our users over what's trendy. Every decision is made with purpose.
Every home deserves a complete history. Full detail, nothing missing. Homeowners, insurance carriers, and service providers should never have to start from scratch. Full transparency, the full picture, no shortcuts.
Industry leaders guiding Soffit's strategy across insurance, technology, and real estate.